Getting Around Your Facebook (Business) Page

Facebook pages are the business side of Facebook. If you want to market your business, product, or book this way, the good news is it will be indexed by search engines. Here is how to create your page. Log in to Facebook under Account at the far right and click on Manage Pages. In the blue bar to the right of your picture are five links:

• Get Started First, choose a name for your page keeping in mind how well it will attract search engines. Under your photo is a link to edit your page. This takes you to another menu of options.
  • Basic Information is about your business or product. If you are publisher, write about your company; if you are an author, describe your book.
  • Profile Picture is for your business photo. You can use the same one as your profile or select another one.
  • Marketing provides a list of ways to promote your business or product.
  • Manage Admins allows you to add another administrator to your page.
  • Apps are applications by Facebook or other developers you can add to your Page.
  • Mobile give you ways to manage your Facebook page on your mobile device.
  • Insights permits others comment or "like" your page.
  • Help is filled with topics, FAQs, and a place to ask a specific question.
  
  
• Wall Just like the Wall on your Profile, here is your opportunity to talk about what's going on in your business or what is new with your book.
• Info shows the information you filled in on you basic information page form about your business or product.
• Photos are for new albums related to your business or product.
• Discussions are opportunities to launch new discussion and invite comments from others.

In the left-hand column of your Facebook Page is all of your important information plus pictures of your friends who have indicated they "like" (endorse, recommend) your page. At the bottom is a Share link—another way to broadcast news or opinions.

The middle column is a guide to promoting your page. The right-hand column lets you invite more people to "like" your page.

Getting Around Your Facebook Profile Page

This is the third in a series on Social Media.

Your Profile Page is personal. Across the top is a search bar that lets you look for people you know. To help you tour your new profile are little arrows that say 1 Bio, 2 Photos, 3 Navigation, 4 Education and Work, and 5 Interests. When you click on an arrow, a small box appears telling you what to do.

Below the arrows are two columns. The left-hand column is topped with your photo, followed by these links:

• The Wall is where your all of your posts are stored. (Your friends' posts can be seen on their profiles.) When friends want to send you a message they write on your wall.
  
• Info is your background—education, work history, philosophy, political leanings—anything you are willing to share.
  
• Photos are links to all of your photo albums. When you post photos your friends can see them on your Profile Page.
  
• Notes (on my page) are my forwarded blogs.
  
• Friends are pictures of all of your Facebook "friends."
  
• At the bottom of the column is a link to Add a Badge to your site. There are several categories of badges to choose from. Just click on the one(s) you want.
  

In the second column, after the word Share, are the following links:

• Status is the place to bring friends up to date on your life.
  
• Photo allows you to share a photo, add a photo, or create an album.
  
• Link is a box in which you can direct viewers to another URL.
  
• Video tells you to record or upload a video.
  

On my Profile Page are forwards from my blogs, as well as the most recent photos I have posted. At the bottom of the page are comments from friends who have looked at my profile page.