The books have arrived!

I am looking at a carton of books on my office floor—eight-five copies of Words To Live By—the culmination of six months of effort and the beginning of at least another six months of intense promotion. This slim little volume (only 124 pages) has consumed my thoughts and much of my time since last November when the idea first struck me. Just in case you are a new reader of "The Writing Life," I will explain my motivation for going through every stage of planning, writing, publishing, and promoting this book on my blog. Besides feeling that it was time to write a memoir of my career, I wanted to demonstrate that the six-step process I teach really does work.

So far, I have learned more about the stages of writing a book than I ever imagined possible, despite having written many other books in the past. Here are only a few of the most recent lessons:

1. Once I started, I became obsessed with writing. The book became of kind of "presence" that demanded every bit of the time and attention I would give it.
2. From the first page, it became obvious I needed an editor; there was no way this book would have been anything by a rambling recollection without the steadying influence of my sister, Judy.
3. Actually, I had four editors: Judy for content and style; Bobette for grammar and punctuation; Lois for final, microscopic copy editing; and Terry for one last look.
   
4. There were dozens of decisions to be made along the way. The most important was choosing a professional book designer, Peggy Nehmen, which was a smart and absolutely essential investment. (Having gone through this process I know I will never again attempt to "design" a book on my own.)
   
5. The road to self-publishing can feel like a confusing maze if you don't have a guidebook. I recommend Dan Poynter's The Self Publishing Manual, Peter Bowerman's The Well-Fed Publisher, and Mark Levine's The Fine Print of Self Publishing.
   
6. Choosing a printer, publisher, or author services company requires research. This is often a case of not knowing what you need to know until after the fact. I had chosen CreateSpace before I heard Mark Levine speak and bought his book. Other than a few glitches, so far I'm happy with the results.
   
7. Deciphering the instructions, links, and costs on a publisher's Web site almost drove me crazy. I registered for LightningSource but couldn't get through their layers of requirements. I finally gave up.
8. Self-publishing does not literally mean alone. It takes a team of "professional partners" to accomplish all of the phases of writing and publishing a book. I could never have done this without my fabulous team, which also included talented writers who were willing to read the manuscript and write testimonials.
   
9. What can I say about a printer's proof except read it several times, have it copy edited again, mark it up, make changes, upload a new file, and get another proof until it meets your standards. (Unfortunately, it will never be perfect, no matter how many times you read it .) I went through three or four proofs before I finally hit the button that said "Proof approved. Submit for publishing."

Of all of my books, I have to say this one has been the most personal and the most fun. It is also the most attractive, inside and out. I wrote it in less time than the the allotted six months. In fact at the end of six months, I held a published book in my hand. It is a small book—exactly the size I would advise a first-time author to write. I am excited about Words To Live By and very grateful to all of you who followed my progress since last November. Thank you providing the support every author needs to get through this process.

To subscribe or to follow? That is the question.

Every blog in the blogosphere (including mine) has a little button that allows people to subscribe. That means you will get every new blog post in your e-mail. I follow several blogs, but I learned the hard way that following is not the same as subscribing. First of all, when you follow a blog, there is the assumption that you will click on it, from your own blog, and read it with some regularity. I am really bad at that. So, when I became enamored with CopyBlogger, I just clicked on subscribe. Immediately, I was deluged with blog posts—as in drowning in them.

CopyBlogger is one of the best blogs out there on the subject of blogging. I never knew there was that much to say about the subject, but apparently, there is endless material. At first, I could picture Brian Clark, founder of CopyBlogger, slaving away night and day, churning out long, expert, information-packed missives on everything from “Don’t Let Your Blog Readers Touch that Remote” to “How to Be the Cool Kid (Even if You Weren’t One in High School).”

Pretty awesome, if you ask me. But, wait … the author of “Don’t Let Your Blog Readers
Touch that Remote” is not Brian Clark; it's Melissa Karnaze. And “How to Be the Cool Kid (Even if You Weren’t One in High School)” was written by James Chartrand. Therein lies the secret of how Brian Clark can drown me and 38,152 other people who follow CopyBlogger on Twitter. He has other people—really good people—help him. They are either staff members or guest bloggers, but man, they are terrific!

After this little exercise, I was overcome with guilt at all the blogs I follow but neglect; I decided to visit a few. One of my favorites is Remarkablogger, a no-nonsense, tell-it-like-it-is site, post after post. The latest one is called “Why you are not a service provider,” which of course, I stopped to read. What was interesting was that it opened by crediting Chris Brogan with the idea for this particular post. “Chris is so damn productive, I have given him a nickname,” wrote Remarkablogger founder, Michael Martine. “Henceforth, he is “The Broganator.” High praise from someone who is listed on ask.com as the blogosphere’s leading blog consultant. Before I went back to my list, I had to check out Chris Brogan. Wow. He’s good. No surprise there. I immediately added him to blogs I am following.

Next stop, writetodone by Leo Babauta, who also writes Zen Habits, which I do subscribe to. There he is, sitting in his favorite coffee shop with his a MacBook, writing “15 Basics of Insanely Useful Blogwriting.” Wait … I have to read it.

OK, that’s all pretty serious stuff, I know. So, I checked my other blog, which, in case you missed it, is called PRISM: Reflections on the many colors of life. There, I follow bloggers who are not writing about blogging but are reflecting on everything else. One is Engel’s Ensights by a former St. Louisan and a guy I truly admire. Marcus Engel is funny, profound, and positively inspirational. I never leave his posts without some new take on life.

Riehl Life, founded by artist, writer, poet, and musician Janet Grace Riehl, defies description. It is just plain beautiful, international in flavor, and mind stretching. You just have to go there to understand what I mean. Janet has enough talent for 20 people and fascinating friends all over the world. All of this is reflected in Riehl Life.

My House History is a charming blog by my charming and multi-talented friend, Kim Wolterman. I have a special feeling for this one, which began as an idea in one of my classes and has matured into a great website, blog, and a soon-to-be-published book (It’s at the printer as we speak). The book and the site were designed by my favorite graphic designer, Peggy Newman, so it’s a winner all the way around.

The newest blog on my follow list is Daysteps, a project conceived by four St. Louis women who are so busy they can hardly breathe. So, they asked themselves and each other, how can we live our best day every day and help other equally busy women to do that as well? Kelly Wagner, Cecilia George, Bobette Kyle, and Laura Thake started a company and created the most unusual, practical, beautiful daily planner I’ve ever seen. I’m a Franklin-Covey girl, but I must confess: I bought Daysteps for 2010.

So, what’s the bottom line here—subscribe or follow? In not sure I have the answer yet, but I am still intrigued with the question and plan to do some research. In the meantime, check out the ones I've mentioned.

So Much to Do, So Little Time

I’m convinced I have attention deficit disorder. It’s Wednesday morning. I’ve just bolted down a cup of coffee; set up my office in bed; updated my endless list of things to do; checked the headlines in The Huffington Post, which reminded me to read a little more of The Huffington Post’s Complete Guide To Blogging; stopped reading to check my e-mail; noticed that one e-mail included an article on 50 ways to promote your book, which I needed to forward to my writing class; and finally realized I had not finished anything except the coffee. At this point, I checked the time and jumped out of bed because my workout partner was waiting for me.

What’s wrong with this picture?

If I look back I may find I have hit upon this topic before because I frequently feel overwhelmed by the “must-do” tasks on my list. Here’s today’s list:

• Pick up prescription; fill new prescription.
• Grocery shop (at the very least get milk, half & half, and something for the party tonight).
• Pick up slacks at the dressmaker.
• Finish bookmarks, have them printed, laminated, and cut (in time, for tonight’s class)
• Work on D_____’s book.
• Call accountant about income tax return.
• Fill out papers for lawsuit.
• Confirm haircut appointment or Thursday.
• Bank (deposit).
• Fill out personal property tax form.
• Research publishers for F_____.
• Read K_____’s first chapter.
• Check to see if Amazon fixed my list of published books.
• Print out workbook for “Your Money or Your Life” class.
• Do first assignment.
• Answer e-mails; clean out e-mail in-box.
• Record How to Write a Nonfiction Book webinar.

OK, these things don’t all have to be done today, but they do have to be done sometime in the near future. And it feels impossible. Thus, I flit from one task to another and stop in the middle to blog about it and take a photo of the office on my bed. When I mentioned this to my daughter, she observed that I am the only one she knows who can accomplish nothing and write a blog about accomplishing nothing (illustrated, no less).

This whole subject deserves further consideration. More to come … the next time I’m feeling overwhelmed.

4 Ways to “Self-Publish” Your Nonfiction Book

Time magazine had an article in its most recent edition about self-publishing, and I think every one of my clients has read it. While the article dealt mostly with fiction, there is no question that self-publishing is also a viable option for nonfiction authors. So, in response to all the questions arriving in my e-mail, here are some things you should know about self-publishing.

You do everything a publisher does, and you pay for all of it. On the other hand, if there is a profit after expenses, you keep it. you are in control, creatively and financially. The book is yours; you make all the decisions. Depending on the approach you take, you can make a lot of mistakes and spend a lot of unnecessary money if you don’t know what you’re doing. Finally, no matter how you plan to publish, to attract buyers, your book must have a catchy title, eye-catching cover, solid content, and excellent writing. Here are four approaches:

Self-publishing: the "right" way
There are many steps involved in this approach. As a self-publisher, you are responsible for printing, warehousing, marketing, and distributing your books. For help, check out Independent Publishers Association (PMA) or its local chapter in your city. The guru of self-publishing is Dan Poynter, whose book, The Self-Publishing Manual: How to Write, Print and Sell Your Book, has become the bible for self-publishers. He describes this process in great detail.

Technical steps

• Begin by forming your own publishing company. Create a fictitious name to lend it some credibility.
  
• Download or send for copyright forms; file them with U.S. Copyright Office .
  
• Check into the need for local business licenses; apply for them if necessary.
  
• Secure an ISBN (International Standard Book Number) and an EAN bar code from R.R. Bowker.
  
• Get competitive prices from printers.
  
• Decide how you want to handle storage and distribution.
  

Creative steps

• Start with a great title and subtitle. You might want to hire an expert to guide you. One of the best is Sam Horn.
  
• Have your book cover designed by a graphic designer who specializes in books.
  
• Have your manuscript edited and copy edited (two different processes).
  
• Send bound galleys to peer reviewers.
  
• Request testimonials for various promotional uses.
  

Marketing steps

• Write a marketing plan. It is never too early, and you can always add to it as you go along.
  
• Create a promotional piece or brochure. Have your book designer do it.
  
• Put together a mailing list.
  
• Do a promotional mailing.
  
• Develop a website for your book.
  
• Create a blog about your subject matter.
  
• Write articles, and submit them to print publications ans online article sites, such as EzineArticles.com, Amazines.com, or ArticleSnatch.com.
  

Print on demand (POD/Subsidy Publishers/Author Services)
POD is a digital technology that prints anywhere from one to 1,000 books at a time. The rest of the time, your book is stored as a digital file on a large server. This eliminates the need for large press runs and storage space. The appeal of POD companies — such as BookSurge (owned by Amazon), AuthorHouse, iUniverse (owned by Barnes & Noble), InfinityPublishing, LuLu, Xlibrus, and PublishAmerica — is that they offer a variety of packages to authors. The set-up fees and cost per book or per page vary from publisher to publisher, so it’s a good idea to shop around. Obviously, the quality of the books produced this way runs the gamut. It is up to you to ensure that your book meets the same high standards demanded by conventional publishers.

Here are few other things to keep in mind:

• POD companies charge an up-front fee, which can be as high as $1,500.
  
• Most POD companies have strict guidelines for format, size, and pricing.
  
• There is an additional charge for editing and marketing; and, in some cases, purchase of the marketing package is mandatory.
  
• If the company designs the covers, it owns the cover design.
  
• Wholesalers and retailers may not buy POD books because they are non-returnable, higher in price, and often lower in quality.
  
• The ISBN number is often in the company’s name, not the author’s, making the company the publisher of record.
  
• After an initial number of complimentary books, you must purchase copies of your own books at about 40 percent of retail.
  

Start with a printer
This is something you would do as a self-publisher, of course, but it’s a less complicated process. Some printers provide the ISBNs and bar codes at a slight additional cost. One is NoWaste Publishing in Fenton, Missouri, which printed the last two editions of How to Write a Nonfiction Book: From Concept to Completion in 6 Months. You can do as much or as little of the self-publishing process as you like with this option. I uploaded my book to amazon.com, featured it on my website, made it the centerpiece of my blog, wrote articles based on its content, and printed only what I could afford and store.

Use LightningSource
LightningSource is a digital printer that prints books for publishers, as opposed to individual authors. You would have to create a publishing company to take advantage of their services. Ironically, the big POD houses farm out their printing to LightningSource, so they may be printing your book whether you realize it or not. LightningSource:

• is owned by Ingram, the largest book wholesaler in the US
  
• will automatically get your book into Borders, Barnes & Noble, and Amazon
  
• charges a single, upfront set up fee of $500, and then you only pay for what you print
  
• sells internationally
  
• prints in black and white and color, hardback or softback
  
• will print anywhere from one book to 10,000
  

The who, what, when, where, and how of blogging

When I started my blog, I had no idea what I was doing. That would seem to imply that now I do, which is not quite accurate. But high on my list of marketing tactics for 2009 is learning everything I can about successful blogging and then applying those lessons to The Writing Life and PRISM. To that end, I have been diligently researching, reading, making lists, and trying out one lesson at a time. While there are dozens of blogs on blogging, I have tried to condense some of the best of the best tips into one list to share with those who may need a map for this strange new territory (I sure did!). Here are the basics.

Who (is your target audience?)
1. Readers who are interested in what you do
2. Potential customers or clients
3. People you can help in some way

Why (should you have a blog?)
4. To provide value to your readers
5. To inform, teach, guide, entertain, or all of these
6. To develop a following of loyal followers and raving fans
7. To create and reinforce your brand
8. To sell ideas, services, or products

What (should you do in your blog?)
9. Tell success stories — yours, your clients’, or your readers'.
10. Answer questions you have been asked in the past.
11. Write about what you know.
12. List useful tips on how to do things.
13. Recommend books and resources.
14. Tell great stories.
15. Do your best writing; don’t post until it’s perfect.
16. Interview colleagues and experts in your field.
17. Reprint other blog posts; always ask for permission or cite sources.
18. Reprint other articles; always include the author’s descriptive blurb.

How (should you go about it?)
19. Stick to your subject; be consistent.
20. Remember: delivery, packaging, and presentation count.
21. Feature others; write profiles.
22. Develop a survey, questionnaire, or online interview; post responses.
23. Solicit guest posts.
24. Ask your readers what they need; then, provide it.
25. Let yourself experiment; use some creativity.
26. Comment on other blogs.
27. Submit posts to other blogs.
28. Offer to be a guest blogger.
29. Link to other blogs; request links from them.
30. Read great blogs; subscribe to them.
31. Put a link to your blog in your e-mail signature, every page of your website, all outgoing correspondence, your newsletter, your author’s blurb, business cards, brochure, and flyers.
32. Include RSS feeds so people can subscribe to your blog.
33. Use trackback links when you quote from or refer to other blog posts.
34. Carry a little blog idea book around with you. Jot down ideas; create a backlog.
35. Write articles; include a link to your blog in your authors blurb.
36. Respond to comments readers make on your blog.
37. Create a “best posts page” category on your main page; link to your best posts.
38. Create tags for every blog post.
39. Let your personality shine through; find your “voice.”
40. Talk to your readers; have a conversation.
41. Remember, you’re a resource; always give your readers something.

Where (should you submit or post your blog?)
42. Submit your blog to blog directories: BlogCatlog, Masternewmedia.org
43. Recommend great blogs: copyblogger, remarkablogger, writetodone.
44. Check out biztipsblog.com, coachezines.com, JTPratt's Blogging Mistakes, and pingomatic.com.
45. Visit Marketing Strategy Thoughts for ideas.
46. Use TwitterFeed to link your blog posts to twitter.
47. Submit your blog to MyBlogLog, BlogCatalog, Bumpmee, EntreCard, weblogs.com, digg.com, myweb.yahoo.com, stumbleupon.com, blinklist.com.
48. Link to del.icio.us.com.
49. Sign up for an account on Technorati.

When (should you post?)
50. Regularly and often

Confessions of a Web 2.0 Addict

I’m trying to remember how it all began. I think it started innocently, as these things usually do. I went to a St. Louis Publishers Association meeting, and Bob Baker, the speaker, was doing a presentation on something called “social networking.” It was intriguing but confusing. Even with the handout, I had no idea what he was talking about. “This is Web 2.0,” he said, if one can actually speak in italics. “If you’re an author, you must have a presence on the Web.”

I got the idea that a website is not enough to create that presence. Apparently, one also needs a blog, podcasts, a newsletter, an identity on Amazon, and memberships in such things as Facebook, LinkedIn, Yahoo, and Gather. I’m not much of a joiner. I was overwhelmed.

I don’t remember when I attended that presentation, but I know it was pre-twitter. Since then, I’ve come a long way, baby. I have two blogs, a newsletter, and lots of memberships. I started a group on LinkedIn; I have a page on Facebook where my daughter’s friends write on my wall; and Amazon is #1 on next year's marketing plan (podcasting is #2). But what really blows my mind is the amount of time I spend micro-blogging on twitter. You’d be surprised at how much you can say with only 140 characters. Well, maybe you wouldn’t, but I was.

You can probably tell that I’ve jumped feet first into Web 2.0, astonishing young and old alike with my computer prowess — young being my daughters, who think I've lost my mind, and old being my contemporaries, who agree. What nobody told me about blogging and tweeting and joining is that they are seductive and addictive.

They are not just a part of marketing; they are a way of life. All day long and into the night I hear twitter making bird sounds as it informs me there is a new tweet on my TweetDeck. My e-mail is full of the latest blogs on blogging and tweets about twittering. I am constantly updating my e-mail list and planning my next newsletter or blog post. I have printed out so much advice on how to do it all better; I could start my own recycling plant. Only as I write this do I realize how far gone I am.

I am truly addicted, and I have no idea how Web 2.0 addicts recover. Everything I read tells me to blog and twitter more, not less. I guess I’m lucky because I don’t send and receive tweets on my iPhone or Blackberry, only because I don’t own them. But it’s only a matter of time.

It is almost midnight on New Years Eve of 2008. I’d love to say I’m resolving to cut down in 2009, but I'm not sure I can. This is bad, very bad.

The Invisible Blog?

I’ve been blogging my little heart out for quite a while now and wonder if the blogging world even knows I’m here. How do I get noticed? How do I get on the blogosphere map? When I was first doing research, if I had a question, I went to the library. But in this brave new world, when I have a question, I Google it. So I Googled “how to get your blog noticed” and struck gold. Here are some of the many suggestions for experts out there:

From 13 Tips to Get Your Blog Noticed
at JohnTP.com blogging & online money making tips

JohnTP lives in Jeddah (Saudi Arabia) and has a Bachelor of Science in Information Technology (BSc IT) in India. He has been a full-time blogger since November 2005 and currently receives over 9,000 unique visitors daily and 15,000 page views. Also check out DigitGeek, his blog on hardware reviews and tutorials.

1. Place a link to your blog in your signature, so that any posts to Forums, Outgoing Emails, etc, will promote your blog.
2. SubmitExpress.com will submit your blog free to the top 20 Search engines.
3. Submit your good articles to EzineArticles.com.

From Branding 101: How to Promote Your Blog Like the Big Guys Do
by Leo Babauta of Write to Done

Leo Babauta created Write to Done as a way to share some of what he has learned the craft and the art of writing. A life-long writer, he blogs about journalism, blog writing, freelance writing, fiction, non-fiction, getting a book deal, the business of writing, the habit of writing. And so on.

1. First, figure out who your target audience is. Who are you trying to help with your blog? Who do you want to attract? It’s good to have a clear picture of exactly who these people are …
2. Next, figure out what desires you’re going to be tapping into. Every reader goes to a blog for a reason — some desire they have that the blog will potentially fulfill.
3. Then figure out what message you’re going to send to them that will tap into specific desires. This is key: every blog sends an unstated message to the reader.

From How to Get Your Blog Noticed Quickly and Widely
by Gregory White on EzineArticles.com

Greg White, Internet Marketer, Author, Consultant, and Project Manager has been running successful web projects since 2001. His sites and blogs cover Blog Marketing Tactics, Internet Marketing Tactics, and a variety of 'Niche' topics, in addition to starting and marketing profitable web project.

1. Sign up for a free account at BlogExplosion.com and register your blog there: http://www.blogexplosion.com/
2. Submit your blog to all of the directories listed at http://www.rss-feeds-directory.com/blog_lists.html
3. Sign up for a "My Yahoo" at http://my.yahoo.com/ and attach your blog to your own "My Yahoo" account. This will get your blog included in Yahoo very quickly. This is worth the effort to stop what you're doing right and do it, since Yahoo has a PR 9.

From Amazing Blogging Skills
By Axel g

Axel g was born and raised in Sweden. He is a meditator, who was ordained as a junior Buddhist monk in Thailand in 1993. His meditation practice has also taken him to Japan, Malaysia, the UK, and Sweden; and he has lived in numerous monasteries around the world. Axel now works full time in the field of personal development.

1. Write about topics that really interest your readers. Focus on providing information that your readers want and do your very best to help them along the way.
2. Freely share what you know, that's one important key to successful blogging and offer your readers useful information. If you have genuine knowledge about the topic you're writing about, share everything you know about it with your readers and they will love you for it. As a pro, you should also be able to explain things in simple language.
3. Web surfers love blogs with character. Relax and show your readers who you really are! This way you will also quite naturally establish a personal relation with your readership.

Think about the words, World Wide Web. It truly is, and, if you doubt it, consider the bloggers who contributed these 12 great ideas.

Podcasting Lessons

Every time I think I’m getting proficient on the computer, I run into something that absolutely stumps me. So it is with podcasting, which is beginning to drive me absolutely crazy.

I probably wouldn't have undertaken it at all if I hadn’t bought a new Mac and signed up for the $99 offer of a lifetime — Apple’s one-to-one training program. Along with individual training sessions, I received a little box of tiny manuals on topics to cover. After the Mac genius solved all my software problems; got my mail program to work; and taught me iPhoto, iPod, and iChat, it was time for Garage Band.

Garage band is mostly about making music, but it has other functions, as well. One of them is recording audio or video podcasts. Now that I’m blog savvy, I decided it was time to enter the world of podcasting.

Let me say out the outset that I am not Garage Band-literate or intuitive. It’s pretty much a mystery to me, despite four of one-to-one sessions on the subject and a book that a third grader could understand. After many false starts, I have managed to record one so far, but the second one isn’t going too well. In fact, I’ve recorded it five or six times and thrown it in the trash every time. While I know there are ways to split the recording, rerecord corrections, get rid of the mistakes, and drop in the new material, I can’t seem to do any of those things.

Frustration doesn’t even begin to describe my feelings on this subject. I want to scream and throw the microphone across the room (yes, of course, I bought a microphone). But wait. Let’s think this through. Since the late eighties, when I got my first computer — an Osborne — I have learned three different word processing programs, Excel, Photoshop, Quark Xpress and InDesign, several versions of Photoshop, Illustrator, Acrobat, two website design programs, time and billing, and mind-mapping. I’ve designed my own website, set up my blog, and become a fixture on on-line article sites.

In short, I am no cyber-slouch … except for this one elusive, little skill. I don’t understand it, and neither do my one-to-one trainers. But failure is not an option here, so back I go this week to revisit what we did last week. I wonder if five sessions on podcasting are some sort of a record.

The Business of Blogging

Since I’ve launched my blog I’ve become very interested in this subject. I want to know, of course, if I’m doing is correctly, but instantly discovered that everyone seems to have has a different idea of what “correctly” means.

First of all, people blog for many reasons — to keep a kind of diary of events as they unfold; to reflect on various topics of interest the blogger; to support a position, political or otherwise; to serve the needs of the blog’s readers; to display one’s creative abilities; to market a brand or a product; and to entertain, educate, or enlighten. I’m sure I have barely scratched the surface.

Second, there are the many ways blogs are designed. Some are plain vanilla — no frills, just text —which encourages the reader to concentrate on the words. At the other extreme, are beautifully designed, truly artful blog/websites that are a pleasure to look at, as well as read, like Riehl Life, my friend Janet’s blog. Some are so busy, you don’t know where to look; others are cleverly but simply designed. Mine, I think, is somewhere in the middle. It’s really simple because that’s all blogspot allowed me to do in terms of design, or at least it’s all I have been able to figure out so far.

So, I’ve been reading about blogs and discovering there is a lot to learn! Last month the SLPA had a speaker on blogs. His name was David Strom. Here are a few points he made that I found very helpful:

1.Social networking is about creating conversations.
2.Keep your blog entries simple and searchable.
3.You are a source of content for other blogs, as well as your own.
4.Think about your target audience.
5.Solicit stories and comments from readers.
6.Digg.com will drive traffic to your site.

Julie Hood of the OrganizedWriter.com generously sent me a link to WellnessCoach.com with a series of articles by Erica Ross-Krieger on “What should I blog about?” If these articles are excerpts from a book, I want to read the book. Here are a couple of gems:

• Go back to basics. What do your readers want to know? Do keyword research with the word tracker keyword tool to see how they are looking for that phrase. Create a post with a commonly used keyword phrase in the title and in the post.

• Comment on current news in your topic area and add your own spin to it.

Here are three tips are from an article on that same website by Alexandria K. Brown, the Ezine Queen. She lists 11 quick (and good) content ideas for your e-zine, website (or blog).

1. Jot down 8 questions your clients have asked you in the past, and answer each in a short article (or post).
2. Think of three areas in which you’d like your clients to think of you as a resource. Now develop content in those areas
3. Recommend books and resources you use and offer full reviews on them.

In 7 Things You Can Do to Improve Your Online Marketing Presence by Bobette Kyle, one great suggestion is to “Identify 10 Bloggers in Your Category. Then send them your product as a gift. The idea is to expose your product to influencers in your category by giving them an opportunity to try it free. If they like it, they may give it a mention in their blogs. Note that this is a subtle online marketing technique. The idea is NOT to advertise to them, ask a favor of them, or ask them to blog about the product. Choosing to mention (or not mention) your product should be solely up to them. You can find and read blogs by searching blogging directories such as technorati.com.”

When I started The Writing Life I thought I would just muse about my favorite subject, but obviously, musing is only a small part of the package. One has to muse with purpose. My purpose is pretty clear to me — to help writers write — but there is much I have to learn about how best to achieve it.