Showing posts with label ISBN. Show all posts
Showing posts with label ISBN. Show all posts

Sunday, November 21, 2010

The Parts of a Nonfiction Book

When you consider writing a book, your first thought is about the subject matter. In fact, most new authors don’t think much beyond the main content. But the chapters in your book are only one of the parts you must write; and though they are the most important and the most time consuming, they cannot stand alone.

The front cover has the title, your name, an illustration, and perhaps an endorsement or quote from a favorable review. The back cover is your full-page ad. It should include a description of the main features of the book, a category, a brief bio and a photo of the author, the publisher, an ISBN number, a bar code, and the price.

Front Matter

Copyright page. This page is usually provided by the publisher. It contains certain basic information, such as the title, the author’s name, the copyright date, a paragraph explaining copyright rules, the country in which it is printed, the ISBN number, a Library of Congress number, the publisher, its location, and contact information.

Preface. This is written by the author and explains why and how you wrote the book. It can tell your story in a very personal way, if you wish.

Foreword. This should be written by someone other than the author and is particularly powerful when an expert in the field writes it. If the writer is a person with a recognized name or title, you might want to mention “Foreword by name” on the cover.

Introduction. Think of the introduction as a practical guide to using the book. It should explain what the book is about, why it was written, and how it should be read, if there is more than one way. If you are expressing a point of view that will enhance the reader’s understanding, include it in the introduction. This is your chance to explain your rationale.

Acknowledgments. Few of us write our books without help, no matter how well versed we are on the subject matter. There are hundreds of ways in which assistance is given, from people willing to share their expertise and knowledge to editors who turn our rough prose into pearls. Here is the place to thank everyone who contributed to the book in any way.

The Chapters

Of course, the bulk of the writing takes place between the front and back matter. Your main headings become your table of contents; each key point becomes a subhead of your chapter. Under the subheads, is the meat—your research, narrative, quotes from interviewees, resource materials, and graphics. The important thing is to get all the pertinent information under each subhead.

Back Matter

Bibliography. If you have read other books and quoted other authors, a bibliography acknowledges the sources. Of course, you should attribute quotes in the copy or with footnotes. A bibliography also gives readers a list of references to read if they wish to dig more deeply into the subject.

Appendices. Sometimes, you have so much background information or detail that, if you included all of it in the main body of work, you might overwhelm your reader. Appendices are a good place to put scientific data, charts, reports, and detailed explanations without ruining the flow of your text.

Glossary. This is an optional, alphabetically arranged dictionary of terms peculiar to the subject of the book. Try to define such words in the text.

Epilogue. If you have “one last thought,” this is the place to express it.

Index. When a book is filled with facts or topics a reader might want to find quickly, an index is the fastest way to find them. There are two types of indexes—subject matter and detailed. I strongly suggest you hire a professional indexer instead of using the index feature of your word-processing program.

Monday, January 26, 2009

4 Ways to “Self-Publish” Your Nonfiction Book


Time magazine had an article in its most recent edition about self-publishing, and I think every one of my clients has read it. While the article dealt mostly with fiction, there is no question that self-publishing is also a viable option for nonfiction authors. So, in response to all the questions arriving in my e-mail, here are some things you should know about self-publishing.

You do everything a publisher does, and you pay for all of it. On the other hand, if there is a profit after expenses, you keep it. you are in control, creatively and financially. The book is yours; you make all the decisions. Depending on the approach you take, you can make a lot of mistakes and spend a lot of unnecessary money if you don’t know what you’re doing. Finally, no matter how you plan to publish, to attract buyers, your book must have a catchy title, eye-catching cover, solid content, and excellent writing. Here are four approaches:


Self-publishing: the "right" way
There are many steps involved in this approach. As a self-publisher, you are responsible for printing, warehousing, marketing, and distributing your books. For help, check out Independent Publishers Association (PMA) or its local chapter in your city. The guru of self-publishing is Dan Poynter, whose book, The Self-Publishing Manual: How to Write, Print and Sell Your Book, has become the bible for self-publishers. He describes this process in great detail.

Technical steps
  • Begin by forming your own publishing company. Create a fictitious name to lend it some credibility.
  • Download or send for copyright forms; file them with U.S. Copyright Office .
  • Check into the need for local business licenses; apply for them if necessary.
  • Secure an ISBN (International Standard Book Number) and an EAN bar code from R.R. Bowker.
  • Get competitive prices from printers.
  • Decide how you want to handle storage and distribution.

Creative steps
  • Start with a great title and subtitle. You might want to hire an expert to guide you. One of the best is Sam Horn.
  • Have your book cover designed by a graphic designer who specializes in books.
  • Have your manuscript edited and copy edited (two different processes).
  • Send bound galleys to peer reviewers.
  • Request testimonials for various promotional uses.

Marketing steps
  • Write a marketing plan. It is never too early, and you can always add to it as you go along.
  • Create a promotional piece or brochure. Have your book designer do it.
  • Put together a mailing list.
  • Do a promotional mailing.
  • Develop a website for your book.
  • Create a blog about your subject matter.
  • Write articles, and submit them to print publications ans online article sites, such as EzineArticles.com, Amazines.com, or ArticleSnatch.com.

Print on demand (POD/Subsidy Publishers/Author Services)
POD is a digital technology that prints anywhere from one to 1,000 books at a time. The rest of the time, your book is stored as a digital file on a large server. This eliminates the need for large press runs and storage space. The appeal of POD companies — such as BookSurge (owned by Amazon), AuthorHouse, iUniverse (owned by Barnes & Noble), InfinityPublishing, LuLu, Xlibrus, and PublishAmerica — is that they offer a variety of packages to authors. The set-up fees and cost per book or per page vary from publisher to publisher, so it’s a good idea to shop around. Obviously, the quality of the books produced this way runs the gamut. It is up to you to ensure that your book meets the same high standards demanded by conventional publishers.

Here are few other things to keep in mind:
  • POD companies charge an up-front fee, which can be as high as $1,500.
  • Most POD companies have strict guidelines for format, size, and pricing.
  • There is an additional charge for editing and marketing; and, in some cases, purchase of the marketing package is mandatory.
  • If the company designs the covers, it owns the cover design.
  • Wholesalers and retailers may not buy POD books because they are non-returnable, higher in price, and often lower in quality.
  • The ISBN number is often in the company’s name, not the author’s, making the company the publisher of record.
  • After an initial number of complimentary books, you must purchase copies of your own books at about 40 percent of retail.

Start with a printer
This is something you would do as a self-publisher, of course, but it’s a less complicated process. Some printers provide the ISBNs and bar codes at a slight additional cost. One is NoWaste Publishing in Fenton, Missouri, which printed the last two editions of How to Write a Nonfiction Book: From Concept to Completion in 6 Months. You can do as much or as little of the self-publishing process as you like with this option. I uploaded my book to amazon.com, featured it on my website, made it the centerpiece of my blog, wrote articles based on its content, and printed only what I could afford and store.

Use LightningSource
LightningSource is a digital printer that prints books for publishers, as opposed to individual authors. You would have to create a publishing company to take advantage of their services. Ironically, the big POD houses farm out their printing to LightningSource, so they may be printing your book whether you realize it or not. LightningSource:
  • is owned by Ingram, the largest book wholesaler in the US
  • will automatically get your book into Borders, Barnes & Noble, and Amazon
  • charges a single, upfront set up fee of $500, and then you only pay for what you print
  • sells internationally
  • prints in black and white and color, hardback or softback
  • will print anywhere from one book to 10,000