The Who, What, When, & Why of Book Proposals

When I teach classes in how to write a nonfiction book I always stress the importance of developing a book proposal first. I usually get the same reaction: “Is that really necessary?” The answer is an unequivocal, “Yes.” And here are all the reasons why.

What is it?
A book proposal is the most important and most difficult step in the book-writing process. It is your road map on what can be a long and complicated journey. A book proposal is a work in progress. It grows and changes until the moment you send it off to an agent or publisher or you decide it is as good as you can make it.

Why is it important?
If you are interested in conventional publishing or are looking for an agent to represent you, you must have a book proposal. It may range in length from a tight cover letter to a 25-page document, but it will contain the same information and is a nonnegotiable step in the process. A proposal answers the most important question: Do you really have a book, or should you just write an article and let it go at that? A proposal organizes your thoughts, helps you think through every aspect of your book, and provides the foundation for everything else you will write.

When should you write it?
Since this is a planning document, the proposal should be written, at least in part, before you write a word of the book. But there are authors who insist on constructing it after the book is finished, when they realize they are going to need the information it will contain. So, whether you write it first or last, eventually, you will have to write some version of a proposal.

Who should you send it to?
If you are planning to self-publish, you won’t send to anyone, though you will keep it and refer to it many, many times. If you want your book published by a conventional publisher of any size, you will send the proposal to a literary agent, an acquisition editor, or directly to the potential publisher. To find an agent or publisher who is interested in your subject matter or genre requires research. Sending it out to “the world” is a waste of time, energy, and postage.

What should it contain?
The form of your proposal may vary; sections may be in a different order; but no matter what its length or organization, an effective book proposal must answer these questions:

1. Why are you writing this book? What do you hope to achieve?
2. What is your book about (in one or two sentences)?
3. What are your qualifications for writing this book? What is your specific knowledge, experience, or expertise in relation to your subject?
4. Why is this an appropriate and timely topic? What’s the big picture, the context? The political or social environment? In other words, why this book, now?
5. Who are your target readers? What do you know about them? What do they read, do, watch on TV? Where do they surf on the Web?
6. How will your audience benefit? What problem will your book solve or questions will it answer? What will readers learn?
7. How will you reach them? Where are they likely to buy this book?
8. How big is the market? How many potential readers are there? How many books can you sell? How do you know?
9. What else is out there on this subject? How is this book unique/special/important?
10. How will you help to promote your book? Publishers need to know; you need a plan. What connections in the world will help you get the word out?

Those are the reasons you should think through and write a book proposal, no matter how you are planning to publish and promote your book. Everything you write will be used in the book. Nothing will be wasted. Nothing is more worth the effort.

Follow the Bouncing E-mail

My daughters have been complaining about not receiving my e-mail attachments. Now, they tell me they are not even receiving my e-mails. They have a lot of company. My e-mails are bouncing back faster than I can hit “send” — well, my emails to anyone@charter.net, anyway. I had no idea how many people are on Charter. This is not good.

Nothing that involves the Internet is easy. It always has multiple steps, and this is no exception. I start by calling Charter, who tells me, “It’s not our fault. If your e-mail comes from your website, you will have to call your website host.” My website host says they can’t find anything wrong on their end; I should call Charter again. This gives me an instant stomachache.

Being technologically advanced, Charter has a female computer that tries to read my voice by asking me ridiculous questions to which there are no correct answers. Eventually, I give up and say “representative.” Wrong word. How about “operator”? Still wrong. “Agent?” Bingo.

Next step: the endless wait. Despite the fact that my call is important to them, I go into a loop that plays endless commercials for Charter, until a human being finally shows up and asks me for my PIN, which I don’t know. Somehow, he accepts one of the numbers I give him and tries to identify my problem. The agent gives up, says he will connect me with a supervisor, and puts me on perma-hold. The supervisor does not appear. Eventually, I am cut off.

This goes on for a while until I have a tantrum and actually get to speak to a real, live supervisor. I try to explain that all of my e-mails are coming back with an error message that indicates I’m sending SPAM. He suggests I forward the offending message (which one?) to postmaster@charter.net. "How can I do that if I can’t get through to Charter?" I ask. He prevails upon me to try. My e-mail bounces back. He gives me his private e-mail address and finally deduces that Charter doesn’t like my e-mail signature with its little ghost and links to my website, blogs, and twitter.

"Do my daughters really need my signature?" he asks. "Can I write the postmaster@charter.net from another e-mail address?" These suggestions are followed by a serious explanation of SPAM with which I am quite familiar, since a lot of it gets through, although, of course, not my little ghost logo or twitter link.

That whole procedure (four phone calls) takes over an hour, and I still haven’t begun to implement the supervisor’s multiple solutions. At the moment, I am too tired to even try. I only hope no one from Charter is expecting a reply to his or her e-mail message before tomorrow, or, perhaps, ever.

The Fifth Edition: Five Times Tougher Than the First

The good news is that my little book, How to Write a Nonfiction Book: From Concept to Completion in 6 Months, is selling on Amazon and my website. The other day I counted my remaining copies and realized it is time to start thinking about the next edition. That’s about all it took; I haven’t thought about anything else since then. The seed was planted.

So, I packed up my new MacBook and went off to my latest dog-sitting gig, full of ideas for what I might add to the content. It seems the longer I teach, the more I realize how much I have to learn. The article sites I contribute to are goldmines of information, new perspectives, and advice on how to get from your first book-thought to your first book-signing. I read other people’s wisdom and find myself newly inspired. There is so much to share with aspiring authors who buy my book or sit in my classes.

Every time I revise what was once a pretty thin eight-and-a-half-by-eleven-inch workbook that focused primarily on how to write a book proposal, I add more to the other key aspects of writing, publishing, and promoting a nonfiction book. There are so many good books and so many experts, it’s a bit intimidating to publish what I want to say. Yes, it’s true; even veteran writers feel that way!

The first questions I ask myself are what do authors want to know? What are my students, clients, and book buyers asking me, and have I answered their questions in this book? I look for gaps in the text, and I find them. Why do I have to write a proposal? Do I need an agent? How do I find one? What should I send to a publisher? What is involved in writing a memoir? What’s the difference between POD publishing and self-publishing? And on and on.

Yesterday, I received an e-mail from a member of my writers’ group with her query letter to a publisher attached. “What do you think?” she wanted to know. “Let me get my thoughts together,” I wrote back and immediately set off on a research and writing journey that culminated in an article, as well as a new section for my book. This was undoubtedly much more than she ever wanted to know; but, when I tried to answer her question, I realized I didn’t really know enough about book query letters to do so.

The first edition of my little book was easy as pie to write; the second a little more difficult; and so on. It has taken me five editions to realize that the best way to learn about your subject is to write about it. I am dedicating this book — if I ever finish it — to my writers group, students, clients, and book buyers. Thank you all for continuing to ask questions I can’t answer without some serious thought.