Showing posts with label elevator speech. Show all posts
Showing posts with label elevator speech. Show all posts

Sunday, November 14, 2010

Four Critical Factors in Writing a Nonfiction Book

A warm welcome to guest blogger, Joan Hoffman, EdD, author of Ready, Set, Counsel A Practical Guide to Being a School Counselor In the Real World. Here are Joan's recommendations for what it takes to produce a finished manuscript for a nonfiction book.

As I thought about writing a book, I realized there are four critical factors that need to come together in order to get to a finished product. Missing any piece will make your writing more challenging and may keep you from completing your book. The first is passion—your strong emotional tie to your topic, the belief in your knowledge base and ability to write on the topic.

The second is vision, which lets you refine and focus your topic to give you a clearer picture of exactly what you want to write. Through refining and focusing, you will be able to develop your elevator sentence—a short statement about your book, the clear picture of what you want your book to be. As people ask you what your book is about, you only have a short time before they glaze over or start yawning because you are going on too long. Just because you find your topic fascinating doesn’t mean others necessarily agree. If people want to know more, they will ask.

The third factor is tenacity. You need the energy and determination to complete your project. I found I had to cope with frustration and even stopped writing for a while. My passion reasserted itself and brought me back to continue on my book-writing journey. Without this piece I might never have completed my book.

Of course, you need to dedicate yourself to the book; it won’t write itself. I found it helpful to write down short-term goals. When you write the goal, it becomes a commitment, unlike thinking about a time line. I also found it helpful to give myself small rewards along the way. It might have been a manicure, a special night out, or even a warm bath. Do whatever works for you as a motivator.

Since I had passion, a clearly defined vision, and tenacity, all I needed was a plan. I thought I had a plan by outlining, re-outlining, and writing my chapters. However, as I took Bobbi’s class, I discovered that I had much left to do and, in fact, had made this harder than it needed to be.

There was the necessary research to see if there was even a market for my book. How disappointing it would have been if I had spent all that time writing only to find out there was already a glut on the market. Thankfully, there was not. Chapter summaries would have clearly defined my walk through my book, instead of writing, rewriting, and merging topics. I encourage you to follow the path defined by Bobbi’s book. It will certainly shorten your time to get to completion.

I can’t begin to tell you how rewarding it is to complete the query letter, proposal, and book. It’s so wonderful to actually see the finished product and know that it happened because of your dedication, blood, sweat, and tears. No one else could write your book. It is uniquely you! Success!!

Saturday, September 25, 2010

Been to a meetup lately? If not, why not?

I’d like to think I’m keeping pace with current Internet trends, but I keep discovering that I’m wrong. Take “meetups,” for example. They have been around for nine years; yet, I had never attended one until last night. Where had I been, I wondered, while my savvier peers were sitting around large tables, soaking up information, and networking like crazy?

Here are some of the things I learned (you probably know most of them already):


A meetup is

Just what it sounds like—a bunch of people who get together at a specified time and place to discuss a particular subject of interest to all of them. Wikipedia, which tends to be wordy, defines a meetup as “an online social networking portal that facilitates offline group meetings in various localities around the world.” Co-founded by Scott Heiferman, Matt Meeker, and Peter Kamali in 2001, meetups have become an international phenomenon. (Don’t you wish you had thought of it?)


How to find a meetup to attend

  • Go to meetup.com, and enter your zip code or area of interest.
  • Learn about one that sounds thought-provoking, and register online.
  • Tag along with someone as a guest.
  • Start your own meetup group.

You will benefit from a meetup by

  • Learning more about a topic that interests you
  • Meeting new people with similar interests
  • Developing valuable contacts
  • Letting people know you are and what you do

What to do at a meetup
  • Observe the protocol before you start talking.
  • Have your “elevator speech” prepared.
  • Deliver it with confidence in a voice loud enough to be heard.
  • Distribute business cards, promo materials, direct-mail pieces, etc.
  • Participate in the discussion. Ask questions. Answer questions. Comment.

The meetup I attended is called “Tiny Business, Mighty Profits.” It was founded and conducted by Russ Henneberry, a dynamic marketing expert who knows a great deal about Web design, social networking, WordPress, and how to maintain the rapt attention of twenty-seven people for two hours without missing a beat.