Friday, February 4, 2011

Ten Characteristics of an Outstanding Website

  1. A memorable identity: develop a clear, consistent message, a theme that is unique to you.
  2. New content: To generate repeat traffic, change something on your Website at least once a month (a headline, monthly feature, blog posts, special offer).
  3. Something of value: Make your content informative, entertaining, inspirational, educational, or provocative. Be generous; give stuff away.
  4. Appeal to search engines: Research and use Meta tags and keywords to help search engines and Web surfers find you.
  5. Link exchanges: Find complementary sites to link to and have them link back to your site.
  6. Interactivity: Provide a way for visitors to comment or provide feedback.
  7. Consistency with other social media: Be sure your identity on social networking sites, blogs, newsletters, and articles reflects the same person and style.
  8. Graphics: A picture is worth 1,000 words; 1,000 words are too many for Web surfers to wade through.
  9. Ease of bookmarking: Use widgets to ask people to bookmark certain Web pages to Digg, StumbleUpon, Sphinn, and other bookmarking sites.
  10. A way to capture e-mail addresses: Use a mailing list service to collect e-mail addresses to send out announcements, special offers, or a newsletter.